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Joint International scientific and practical conference
“Digital Century of Culture” and “EVA 2013 Moscow”

November 19 - 22, 2013

Organizers

MKRF
Ministry of Culture of the Russian Federation
Russain State Library
Russian State Library
Russian association of digital libraries
Russian association of digital libraries
European Union
European Commission
PIK Centre
PIK Centre
Interregional Center of Library Cooperation
Interregional Center of Library Cooperation
culture.ru
Culture.ru

List of reports (97)

Newsletter as a Marketing Tool to Engage Audience

Participant:
Yakubovich Nika

Keywords:
engaging online museum audience, mailchimp is a free and easy-to-use tool, organizing newsletters, newsletter content, audience analysis, best time for newsletter,

Thesis:
Ways to collect your visitor's e-mail
Why do museums need newsletters (aims and types) ?
Free and easy tool
Design and content of a museum newsletter
What is the best time to send newsletter to get better response?

Section:
Section "New forms of attracting audiences"

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